Content

Templates

Reusable formats and layouts

A template is a reusable post shell. You define the structure once — copy, hashtags, channel mix, media slot — then launch any number of actual posts from it by filling in the blanks.

When templates are worth making

  • Weekly product updates— same header, changing content block.
  • Launch announcements— one structure, different products.
  • Thread templates— hook → points → CTA, with placeholders.
  • Repeating series— “Founder Friday,” “Build in public #N,” weekly digests.

Create a template

1

Start from a post or a blank template

Either click Save as template on any draft, or go to Templates → + New and build from scratch.

2

Add placeholders

Wrap any variable in {{} to mark it as a placeholder. E.g., {{product}, {{price}, {{url}. When you launch a post from the template, the composer prompts for each placeholder.

3

Set defaults

Pick default channels, default hashtags, default media slots. Every default is overridable at launch time.

4

Share with the team

Templates are workspace-wide by default. Admins can also mark a template as “personal” (visible only to them) or “required” (every post to a channel must use this template — useful for brand-governance use cases).

Template example

launch-announce.template
🚀 Now live: {{feature}}
 
The short version: {{one_liner}}
 
Full writeup → {{blog_url}}
 
#launch #{{hashtag}}

Launching from this template opens a 3-field form: feature, one_liner, blog_url, hashtag. Fill in, confirm, post is created.

Templates in the API

bash
# List templates
GET /v1/templates
 
# Create from template
POST /v1/posts
{
  "template_id": "tpl_launch_announce",
  "variables": {
    "feature": "Carousel scheduling",
    "one_liner": "Plan IG carousels in 30 seconds.",
    "blog_url": "https://openpost.so/blog/carousel-scheduling",
    "hashtag": "carousel"
  },
  "schedule_at": "2026-05-01T14:00:00Z"
}
Templates are a great boundary between “marketing decides the format” and “editors fill in the content.” Combine with the approvals workflow (Pro and Max) for a two-step publish process.

Editing a template

Edits to a template apply to new posts created from it. Existing posts (drafts or scheduled) keep the content they were launched with. This is intentional — we don’t want a template edit to retroactively change posts that are already in flight.

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Last updated April 2026 Edit this page