Per-post metrics
How each post performed
The overview dashboard shows the shape of your workspace. When you want to understand why a week looked the way it did, drill into individual posts. Every post in OpenPost has a detail view with its cross-channel performance side by side.
Opening a post’s metrics
From any list — calendar, queue, recent posts — click the post. The detail view has three tabs: Content, Metrics, and History. Metrics is where the numbers live.
Metrics show up as soon as the post is published. The first refresh usually lands within 15 minutes; subsequent refreshes follow the per-channel cadence described in the overview page.
What you see
| Field | Type | Description |
|---|---|---|
| Top row | aggregate | Sum across every channel: impressions, engagement, engagement rate, reach. |
| Per-channel row | breakdown | One row per channel with the same metrics. Missing values are dashed — some platforms don't expose every metric for every post. |
| Time series | chart | Hour-by-hour impressions for the first 48 hours, then day-by-day. |
| Top comments | list | Up to 5 highest-engaged comments per channel (where the platform exposes them). |
| Click-throughs | table | If UTM-tagged links were used, click counts per destination URL. |
Compare two posts
Select two posts from the list (cmd/ctrl-click) and hit Compare. The comparison view lays out metrics side by side. Useful for:
- A/B tests (same content, different channels or times)
- Subject-line experiments on a thread hook
- Image vs. video variants of the same post
Per-post metrics via API
curl https://api.openpost.so/v1/analytics/posts/pst_abc \
-H "Authorization: Bearer $OP_KEY"
{
"post_id": "pst_abc",
"published_at": "2026-04-12T14:00:00Z",
"totals": {
"impressions": 14832,
"reach": 11204,
"engagement": 412,
"engagement_rate": 0.0278,
"link_clicks": 89
},
"by_channel": {
"x": { "impressions": 9120, "engagement": 201, "link_clicks": 52 },
"linkedin": { "impressions": 3980, "engagement": 178, "link_clicks": 31 },
"instagram": { "impressions": 1732, "engagement": 33, "link_clicks": 6 }
},
"by_hour": [
{ "hour": "2026-04-12T14:00:00Z", "impressions": 820 },
{ "hour": "2026-04-12T15:00:00Z", "impressions": 2104 }
]
}
Late-arriving data
Metrics from social platforms are not final for the first 48–72 hours. You’ll see counts climb as the post’s long tail plays out, especially on TikTok and YouTube where “discovery” traffic can arrive days or weeks later. OpenPost keeps refreshing until the platform stops returning changes.
When metrics are “final”
Platform-dependent
Max we refresh for
30 days after publish
After 30 days
Snapshot frozen
Backfill requests
Not supported by APIs